As an experienced marketing and product management professional for technology-based, B2B companies, David Glidden knows how to define, plan and implement a wide range of marketing, product management and public relations programs. His consulting expertise includes:

• Defining and implementing formal product development processes
• Positioning and branding new products and new market initiatives
• Defining and implementing results-oriented marketing communications programs
• Assessing and developing product management and marketing personnel

As an experienced technology-oriented marketer in a range of industries (radio and television broadcasting, mobile television, wireless and cellular, test & measurement, diagnostic imaging), David also excels at writing about the technology, applications and benefits of a wide range products. His writing skills include:

• Professional papers and presentations
• Case studies and application notes
• Direct mail and advertising
• Electronic documents and brochures

For general marketing consulting or specific marketing programs, turn to David Glidden for effective, performance-oriented results.